Archive for the ‘Marketing’ Category

Snow Creek to Mount Watkins

Posted by Theresa on Mar 28, 2010 under Fitness, House in Yo West, Marketing, Misc, Outdoor Adventure, Work

… and breathe…

Between a Sisyphusean marketing workload with DNC, a conversion optimization class that operates heavily on the you’ll-get-out-what-you-put-in principle, volunteer activities at the Valley Visitor Center for a full day once every other week, a frozen shoulder that seems to be adamant about remaining stuck, and house construction (Tom’s been going nuts, and we now have flooring down in most of the house, and appliances waiting for installation, it’s very exciting), it’s been a long couple of months between the last post and this one.

Fortunately, the light at the end of the tunnel seems to be getting closer. Two weeks ago, Tom and I met up with our friend Shauna, and skied out to the Nelder Grove of Giant Sequoias. Neither Tom nor I had ever been there before but it’s close to Shauna’s new house, and it was a perfect day and a great chance to explore. Last week, I got out for a quick walk on the Hites Cove trail to look at the wildflowers. And with those two activities as the sum total of my exercise for the last month, today Tom and I hiked up the Snow Creek trail to Mt Watkins and back. Our agreed-upon turn-around time left me a few hundred yards short of the summit, but I have Tom’s pictures from the top as inspiration for the next trip.

The skiing was brilliant and beautiful, the weather perfect, and it just feels fantastic to really get out and DO something for a whole day that doesn’t involve my computer.

It was about 11 miles round trip, with nearly 4500 feet of elevation gain, and I am bone tired and fully expect to be hobbling and sore tomorrow, but I am ever so happy. I’ll try to post some pictures soon.

Backstage at Bracebridge Dinner

Posted by Theresa on Dec 23, 2009 under Marketing, Music, Yosemite Updates

Bracebridge Webmasters - Pedro Rodelas aka Chef Pierre and me

After attending Bracebridge Dinner with the marketing group last year, I was so impressed that I resolved to volunteer to be in it this year. The Bracebridge organizers are (justifiably) particular about not allowing cameras during the performance, and I wanted to take pictures!

I didn’t end up taking that many pictures after all, but I did get to participate in a wonderful experience, and met some interesting people. I had corresponded a little with Pedro before in terms of updating the websites. He’s the one who put the wonderful videos that inspired me up on their site last year, and so introduced myself to him early on, and managed to nab this quick picture.

(from left to right) Christine, Cindy (half hidden), Tom, Maria, Dave, me, John, George, Sean and Katie

As a member of the serving party, my costume was relatively simple – a belted tunic and tights, with some buckles that went on over my shoes, and a funky floppy hat with a button in it – a far cry from the beautiful dresses that the choir wears, or even the interesting and unique costumes of the Forrest Folk. But I loved being part of this small group. Tom, Maria, Christine, Katie, Cindy, Josh, Ian, and Corey, plus the litter-bearers, Dave (our guide and mentor), Kent, Sean and John. It was funny to watch the boys pull uncomfortably at their tights, or twirl in their tunics like young girls in a brand new dress. Christine taught us some of the moves to Thriller in the lobby as we waited for our cues to go in, and even though I only volunteered for the first 4 performances, I made them promise that if by some miracle Andrea agreed to let us do the Thriller dance down the aisle on Christmas evening, that they would call me up.

As Lani told me at one point, “This is live theater, you never know what is going to happen.” I don’t want to give anything away for people who haven’t been yet, but in a performance like this, where the “stage” encompasses the entire dining hall and all of the people in it, including the audience, the potential for Things To Happen is tremendous, and I thought that the actors and singers were quick on their feet, and managed to absorb even the strangest and most unexpected things into the storyline with grace and style. Lani Spicer took a beautiful series of pictures of the “littlest guest“, a ringtail cat that made it’s way up on to the stage and sometimes stole the show.

The best thing about being in the serving party (other than the people) was that we were allowed to slip into the back of the house during scenes we weren’t involved in, and watch. There are so many things going on that I missed when I attended performance last year, that I was glad to have the chance to take it in again (and again), for example, the looks that the Chef and the Housekeeper exchange, or the reaction of the Squire to the Parson.

Plus, if I haven’t mentioned it before, the music is amazing. I’m not much of an opera fan, but there is something about the power of the human voice and that kind of music that gives me goosebumps. The music buoyed me up even through the long days that started at 8 am with a full day of work before hurrying to the Dinner performance which often lasted past 10pm, and I marched around the office with parts of the refrains running through my head and lending me energy.

Next year I wonder if I can finagle a spot as a hostess. They have the lovely dresses, and get to watch even more of the performance.

Laughter at Work

Posted by Theresa on Aug 19, 2009 under Marketing, Misc, Work

Today I read a post from an instructor at Where There Be Dragons about 68 reasons that she loves her job. It was a great way to share her love and enjoyment of the places she went, and the people she traveled with. It also made me think of the pictures that I could share about Yosemite and the people here. Someday.

I received an email today from my boss that had the whole office giggling out loud. We had people wandering in from the hallway to tell us that we all seemed to be having too much fun. Really, some funny emails are just worth sharing. If I had a pic of KK crying with laughter, I would put it into my list of reasons why I love my job. It happens pretty often – I’ll get that pic one of these days.

I wish I could figure out who the original author/editor is. The contents of the email is all over the internet, mostly from blogs (like this one) that are posting it up to share, but I have found an attribution. (Interestingly, I usually see it on the internet titled “Random Thoughts” but it has morphed along the way, and by the time we got it, it was “Observations of a modernist on post-modern life”.) Anyway, I hope you enjoy…

Observations of a modernist on post-modern life…

I wish Google Maps had an “Avoid Ghetto” routing option.

More often than not, when someone is telling me a story all I can think about is that I can’t wait for them to finish so that I can tell my own story that’s not only better, but also more directly involves me.

Nothing sucks more than that moment during an argument when you realize you’re wrong.

I don’t understand the purpose of the line, “I don’t need to drink to have fun.” Great, no one does. But why start a fire with flint and sticks when they’ve invented the lighter?
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Big Weekend

Posted by Theresa on Jun 29, 2009 under Books, Goals, Marketing, Misc, Personal Life, Travel, Work, Yosemite Updates

Tom and I have just gotten back from our weekend adventures, put the groceries in the pantry and refrigerator, and wolfed a bit of the fancy artesian bread we can’t get here with extra cheese and olives. It’s been a long and very full weekend.

I took the day off on Friday for my birthday (Saturday), and Tom and I left Thursday night after work for a quick backpacking trip. We saw many things, had great adventures, and hiked out Saturday morning.

Saturday afternoon we drove into the Bay Area for a friend’s memorial service on Sunday. We talked about goal-setting, and listened to the first bit of Unaccustomed Earth on the drive. That evening, our friends who graciously opened their house to us, treated me/us to a birthday dinner at Plearn, a local Thai restaurant. Really delicious non-European food and the good company of friends is such a treat.

The service on Sunday was beautiful, and touching. The stories celebrating such a remarkable man went on and on. I’m still processing – and just remembering.

Afterwards, we picked up a bed frame at Ikea that we had been eyeing for some time, and then drove to San Jose to meet up with Tom’s family, pick up the car we’d lent, and eat some pizza at a place nearby, Amicis, that serves gluten-free, and vegan options.

Monday morning, we had brunch with yet another friend before making the long drive back to Yosemite, pausing for a bear jam along the way.

I’m back on a frequent-post kick, so expect to hear more detailed stories unfold over the next few days. I’ve had a lot to think about.

Sick Day

Posted by Theresa on Jun 8, 2009 under Books, Internet, Marketing, Travel, Work

Ugh. Sick. I’ve taken a sick day from work and spent most of the day in bed. Thank goodness for nasal decongestants. At least it’s been a rainy inside sort of weekend. although Tom has managed a couple of day hikes with our guests while I slept and hid from the weather. Lots of down time means time to gather together a few loose ends over the last week.
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Least Crowded Channel

Posted by Theresa on May 18, 2009 under Marketing, Yosemite Updates

A while back, Tom turned me on to some great interviews on Mixergy.com, and in particular an interview with Tim Ferris – the author of The 4-Hour Workweek. One of the many great ideas that came out of that interview (just go listen to it), was the idea of exploring and using the least crowded channel for communication. Tim figured out that if he wanted someone’s attention, the best way to do that was to use a channel of communication that wasn’t already crowded and noisy. For example, if you want to establish a relationship with an A-list blogger, the easiest way to actually get on their radar is not by sending them an email. These people are getting tons of email. Instead, Tim made a point of attending conferences where there were a more limited number of interactions.

Of course, that doesn’t just apply to people on the A-list, or even the B, C, or D-list. And it also isn’t just that face-to-face meetings are better. If you’re meeting people constantly in real life, but you have a new account on Twitter, maybe that is the best way to approach you. I wonder if that is/was part of the beauty of Twitter – especially at the beginning. There weren’t that many people on it, and so it was an uncrowded channel.

Today, I had my own little Least Crowded Channel experience. I’m online. There’s Twitter and email and Facebook, and a woman today took the time to find my phone number. Huh. It’s not exactly like a face-to-face meeting, but I get fewer phone calls than I get emails, so it worked. She wanted to submit a testimonial to YosemitePark.com about her family’s long-standing relationship with Yosemite to celebrate her parents’ 69th anniversary (they honeymooned in Yosemite in 1940). Today. And she called me at 4:30 as I was starting to think about winding down for the day. But, she had such a sweet and beautiful story, that I couldn’t resist. If she’d sent me an email – I may have skimmed it before I left. Maybe. But I’m sure I would not have felt as compelled to stay a little late to put her testimonial up today – much less give it front-page billing.

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Other notes:

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Happy Easter from Vermont

Posted by Theresa on Apr 12, 2009 under Marketing, Misc

The Lambert Family

The Lambert Family

So many things are going on. The next generation is getting ready to head to college, and our nephew is relocating (much to our delight) to our end of the continent for work. It’s such a good thing to be able to get everyone together for a not-so-quick family picture. The only person we missed was Tom’s sister, who got hit with migranes late last night and couldn’t make it down for the family photo.

The birthday/Easter celebration went incredibly well, and I met so many of Deny and Maria’s good friends – many people that I’ve been hearing stories of for a long time. Maria’s memory may not be as good as it once was, but it was clear that her friends are so important to her, and she wandered the room, with Deny’s help, saying hello to everyone. The Easter Buffet at the Trapp Family Lodge was exquisite, and there was plenty of options for vegetarians, and even the Celiac’s among us.
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Zappos legendary service as good as they say it is

Posted by Theresa on Apr 3, 2009 under Marketing, Misc

Zappos. I’ve heard so much about their legendary service, and had a chance to experience it first hand today. The short version is that I bought a pair of boots there, that I’ve been dreaming about for years, and when I got them a zipper was broken. It was terribly sad, but you don’t find out about a company’s service until something goes wrong, and at that point Zappos transcended all my expectations.
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Predictably Irrational – the TED presentation

Posted by Theresa on Mar 18, 2009 under Books, Marketing, Misc

Predictably Irrational is a book by Dan Ariely that I have been absolutely itching to read for a long time now. Tom read it while he was in VT, so I’ve gotten a few sneak previews, and this most recent discovery on TED.com was the last straw. I’m ordering the book.

In the video, Dan Ariely talks mainly about cheating, and about some of the surprising discoveries that he made about how much people cheat and ways that you can encourage or discourage cheating. What is the difference between taking someone else’s can of soda, vs taking a $1 bill lying in the refrigerator? Nothing, and everything. What difference does it make what sweatshirt someone is wearing when he/she cheats? And, how does this relate to Enron? It’s a fascinating talk, even if you never plan to read the book, but it also makes for a great teaser if you’re interested in things like this. (Don’t forget to visit the TED.com site for more fascinating talks.)

Other interesting topics that I’ve heard are covered in the book include the power and perception of things that are ‘free’, and the difference between social value and market value. I can’t wait to read the full descriptions and other interesting studies/conclusions for myself. And if his list of current projects is any indication, I’m going to be in for quite a treat.

Buy-ology

Posted by Theresa on Mar 6, 2009 under Books, Marketing


I just finished listening to Buyology by Martin Lindstrom yesterday morning while I was running on the treadmill. A decent book, but this kind of book is really better to read in a paper version so that it would be easier to flip back, and look through the interesting bits again. Having gotten to poke around a friend’s Kindle, in some ways *that* would be ideal – a place to take notes and write in the margins without actually having to write in the margins.

The most interesting part of the book, for me, was the concept of using fMRI (functional Magnetic Resonance Imaging) to look inside the brain for activity in various regions, to gain some insight into the ways people are really responding to your input and how they will behave. Unfortunately for me, the science was ‘popularized’ for the book, and so I ended up having a lot of questions about methodology and the interpretation of results.

It’s a little sci-fi big-brother creepy to find out that in many cases looking directly at brain activity can be a better predictor of someone’s behavior than what that someone actually says they will do. But Martin suggests that by knowing how your brain responds to various inputs, will at least make you aware of the tricksy things that Marketers are trying to pull.

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