As it turns out, it has been a embarrassingly long time since I’ve gone backpacking, and I’ve just realized how much I miss it. It isn’t that we haven’t been getting out at all. Last summer we were pretty excited about getting into some longer runs, and we started getting a little more serious about collecting pictures, but as activities that take only part of a day, we were getting pretty comfortable returning home to the miracle of modern appliances, hot showers and a comfortable bed. No longer.
. One of the many great ideas that came out of that interview (just go listen to it), was the idea of exploring and using the least crowded channel for communication. Tim figured out that if he wanted someone’s attention, the best way to do that was to use a channel of communication that wasn’t already crowded and noisy. For example, if you want to establish a relationship with an A-list blogger, the easiest way to actually get on their radar is not by sending them an email. These people are getting tons of email. Instead, Tim made a point of attending conferences where there were a more limited number of interactions.